Client Story: Pocket Pharma
A few months ago, we were approached by a client to handle their social media marketing. By this time, we had become relatively more experienced in the tech side of business. We were a bit wary of taking up a marketing project because we didn’t want to take up more than we could manage.
However, what we have learnt during our time in this industry is that you should never let go of an opportunity. Our aim with this client wasn’t to gain profit but rather to gain experience and grow in terms of our skills.
The company wanted to provide ease to customers by providing medicine delivery from pharmacies in their vicinity. We found the idea really promising and was the need of the hour so we took up the project. When we browsed through their app, we realized that we could improve the user experience of the app too and suggested the client to make some changes to it. At that time, the app was only built on android. What we suggested then was to build a hybrid app with a much improved UI & UX for both platforms. What we charged for this was merely above the cost because we prioritize building relationships with our clients. For the sake of perspective, their previous app cost them twice as much!
In a matter of a few weeks, we were able to deploy their app. The client loved the use experience. Not just them, their target audience loved it too; orders started flowing in and the clients were ecstatic about the speedy delivery of the app.
It took the client just a few months to eventually offer iTitans equity in the venture. We are now acting as the remote CTO for them. We have recently also launched a new E-commerce platform which is a healthcare hub for our customers.