The use of applications has increased over the world in the past few years. Just in 2018, usage of mobile applications reached an all-time high of 205.4 billion. Why has there been such a great shift that desktop usage is now treated as secondary? Well, it is the ease of use provided by User Experience (UX) and User Interface (UI). Besides, applications tend to get your work done quickly with just some taps by your hand. In all of this, UI and UX play quite an important role. Let’s go through some of the ways in which they help.

What is User Experience (UX)?

The whole experience a user receives when engaging with a program is referred to as user experience. It encompasses every aspect of the user’s interaction, including the ease of use, efficiency, and satisfaction they derive from the application. UX design focuses on understanding user behaviors, needs, and goals to create a seamless and enjoyable experience.

What is User Interface (UI)?

The term “user interface” refers to the visual and interactive aspects with which users engage when using an application. UI design focuses on creating visually appealing, intuitive, and accessible interfaces that facilitate user interactions and enhance the overall user experience.
Importance of UI

Convincing users

When any user opens your application, the first aspect they notice is the experience they are getting and the design. Is it appealing enough? Is it attractive and easy to use? All of this comes under UX and UI designs and can greatly impact how much of an audience your application is able to attract and retain. This may increase your ROI as a happy customer will recommend to people they know. The better the design, the more people it will attract!

Time is money

An error-free and easy-to-use design through UX/UI enables an application requiring a smaller number of fixes and fewer issues reported by the consumer. With less to fix, there will be fewer updates which not only prevent annoying the customer with frequent update notifications but also saves your time. Not just that, it saves costs too! Less to fix requires less time and fewer people. This is exactly why a flawless UI and UX design is very important.

App store

Application stores algorithms work in a way that highlights consumer preferences. The more the consumers are rating your application and download it, the higher place it will get on the application store searches. It may get featured too! However, to create that possibility, a phenomenal UX and UI design has to be there. If it is not there, users will not just reduce their usage, avoid recommendations to people but also possibly rate it very low. This will be detrimental to your application growth. Thus, a great UI/UX can increase your customer base when it is rated high on the store.

Brand building

Investing well in UX and UI and skilfully analyzing it means that customers will be satisfied. Honestly, what does any brand require apart from making the customers happy? As, with customer satisfaction, credibility starts to build up especially if your application and brand are relatively new. Customers start to become loyal and as a consequence, they guide and report issues that can help improve the application while not shifting their usage. With increasing loyalty, customer satisfaction, and an increase in customer base, the brand develops its own image. Take the example of WhatsApp or Instagram. Users only increased their usage and made them into a brand because they were impressed by the interface and experience these applications had. That’s what UI/UX can do for your brand!
If you have started working on your application, be sure to work hard and smart on the UI/UX. At the end of the day, they will matter a lot in terms of building your application into a brand and increasing usage.


User experience (UX) and user interface (UI) are essential components of any application. Investing in UX and UI design can lead to higher user satisfaction, increased engagement, improved conversion rates, and a positive brand image. By prioritizing the needs of users and creating visually appealing and intuitive interfaces, applications can provide exceptional experiences that keep users coming back for more. Remember, a well-designed application that prioritizes UX and UI can be a key differentiator in today’s competitive digital landscape.