The world we live in has become digitized and everything that you need can be found online. Now, more than ever, it has become inevitable to live without technology. According to statistics, two-thirds of the entire global population will have access to the internet by 2023. This indicates how interconnected the world has become. 

Living in this digitized world has made people aware of all the options that exist around them, making it harder for brands to step up their game and differentiate themselves from their competitors. Digital marketing provides brands the opportunity to not only reach out to their customers but also connect with them on a deeper level. Let’s have an overview of what digital marketing is all about.

What change has digital marketing brought?

Brands have completely changed their marketing strategies in this digital era, focusing the major part of their attention on enhancing their online image. Digital marketing has helped brands boost the engagement of their customers through their websites, their social media pages, their blog posts and other online tools. 

While in the old days, marketing-focused more on a “push” approach, showing all kinds of audiences the same thing that the brand wanted to showcase, through television commercials, billboards, etc., digital marketing puts an emphasis on showing customers what they want to see. Another benefit of digital marketing is that brands are able to reach out to a large number of their customers on a global scale. 

Another differentiating factor between traditional marketing and digital marketing is the ease of measuring customer engagement. Traditionally, it was difficult to measure how effective your marketing strategies are in terms of engaging your customers. Digital marketing has a solution for this problem by allowing brands to measure engagement through comments, shares, likes, bounce rate, time on site, monthly active users and other online metrics. This gives brands a fairly good idea of what they need to continue and what they need to change about their online marketing strategies.

What more will digital marketing offer?

Surely digital marketing is a key to the future of marketing and advertising, but how can brands using digital marketing benefit even more from this? There are a number of digital marketing trends that are rapidly gaining popularity and are expected to prove fruitful for brands in the future. Let’s have a look at them.

1. Using targeted advertising

    As mentioned earlier, in contrast to traditional marketing, digital marketing has a “pull” approach to engage customers. Algorithms are constantly being developed to analyze and interpret customer behavior and to serve them in ways that maximizes profits as well as customer satisfaction. Employment of artificial intelligence for the purpose of targeted advertising is also an important concept that is gaining popularity.

    2. Rise of influencer marketing

    We’re all well-aware of what influencer marketing entails, however, this type of digital marketing has now introduced innovative ideas for engaging people. The recent trend of creating virtual influencers is an example of such a unique approach, where most of these virtual influencers have even a greater fan following than human influencers. These digital marketing tactics are constantly providing brands the opportunities to enhance their online presence.

    3. Integrated marketing platforms

    The more significant a brand’s online presence is, the higher the chances of it being able to boost its sales. Having accounts on just one or two social media platforms is not enough today. The future lies in the integration of all of the brand’s marketing platforms, whether it’s serving its customers through its website, through Facebook, through Instagram etc. This will help brands provide their customers a wholesome digital experience.

    These are only a few opportunities that digital marketing has the potential to offer. With the evolution of digital marketing tools and the creativity that these tools can bring into your business, the future is bright for businesses which are adapting to the new circumstances. Your potential customers are always browsing on the internet through their phones or laptops, which means that the only way you can reach out to them is through your digital marketing tactics. Digital marketing opens the way for you to stay connected with your customers at any time and at any place.

    Given the numerous benefits that digital marketing is offering currently and the bright future that can be foreseen for businesses employing digital marketing, now is the time for you to start thinking about your company’s digital marketing strategies. If you’re confused about how you need to go about this, then iTitans is here to cater to all your digital marketing needs. iTitans is ready to provide digital solutions using mobile, web and cloud technologies. We champion innovation in everything we do and our aim is to help your company create a powerful impact on your customers. Visit our website to know more about us!