A Beginner’s Guide to SEO
If you are one of the companies who really want their internet presence to skyrocket, Search Engine Optimization (SEO) is the single most helpful tool to be able to do so. Often, marketers use SEO to have their article, blog or simply, their website, found through search engines like Bing, Yahoo or Google. If you are confused of what SEO does, in simple terms, it increases the visibility of your website when anyone searches something relevant to it. This is done through the usage of certain keywords. To dive deeper into the mighty tool, lets go through some of the important elements.
Is it important?
Imagine that you have a business of selling cars and you obviously want to market your product. If people search up on google that they want to buy a car, and you have not worked on SEO, your website (if you have one), won’t show in one of the first results. With SEO, your website will show in the top results along with having the most traffic. You surely are getting a great number of customers then. Besides, SEO links up the right buyers with the right sellers. This is why when you search for fast food, you don’t get furniture websites in your searches.
How does Google work
One of the very initial questions any of us may think about is how optimization on Google works. With the growing domination of Google’s search engine, that is only what matters. While Google’s algorithm to rank websites is very complex, it also keeps changing time by time. However, there have been some constants. If an individual is searching for a certain product, google will always search for pages which have qualitative and relevant answers to the individual’s search. So, if after crawling through your content and algorithmically deciding that your website is more relevant than other websites, it is most likely to be picked.
Deciding the words, you want to optimize for, in other terms, words that are most relevant to searches by individuals is a very important task. You may think that since your product is cars, you would put the keyword as “Car” and things will work out? Sadly, it is not this easy. You need to research the search volumes of words relevant to your business. Words that are searched by the most people are the ones you should ideally keep as keywords. People also ask, google autocomplete and related searches are also a very good way to know what is being searched the most. However, keep in mind that these keywords are relevant to your product and company.
Worry not if you are thinking where to do your keyword research from. There are various tools such as Google’s keyword tool, WordStream or Uber Suggest. These will roll out to you the frequency of a word searched. If you are looking for a tool which shows what keywords your competitor is using and getting ranked for, you can do that too through SEM Rush. What a crazy tech world right? Besides, with your website in place, you can also analyse which of your keywords are getting the most traffic by looking over your website data.
Deciding the topic
Now that we have established how to research keywords, the next thing to figure out is the topic of your website blog. Sometimes the keyword can be the whole topic or a part of it. For instance, if the keywords are based on starting a blog, you may keep the topic as “How to Create a Blog”. With different keywords on the web regarding your topic, use the research tactics to choose the focus keyword and you will be good to go!
For an impactful Search Engine Optimization (SEO), it is very important to follow some basic steps which may act as a guide. The first element that your content shall include is crawl accessibility. Without it, web crawlers won’t be able to crawl through the content easily through links between pages. The more links on your page, greater is the accessibility. Besides, as discussed above, having a keyword optimized content is extremely important in order for google search engine to rate your content in terms of quality. Other than this, the content you have on your site should have a URL, title and description which leads to a high Click-through Rate (CTR) as a consequence of more people opening the link in ratio to the people viewing the website or the advertisement. Lastly, be mindful of the snippets of your content which will eventually show up in search results. They are the first line anyone reads when given the results of a search. Have them interesting!
There is a lot to the world of Search Engine Optimization backed by the SEO Services of different search engines and individuals. These can greatly help you optimize your website and get you some great ranking. Before that, this beginner’s guide will help you channel easily through basic concepts!